Samsung is considering incorporating generative artificial intelligence technology into its voice assistant Bixby to improve the overall user experience and functionality of its devices. While Bixby was initially launched in 2017 with the Galaxy S8 smartphone, it has since evolved to offer various features such as live translations and restaurant recommendations. However, compared to newer chatbots like OpenAI’s ChatGPT, Bixby has been limited in its conversational capabilities and response generation.
Voice assistants have traditionally functioned based on users asking questions and receiving answers, without much room for natural conversation. With the rise of advanced chatbots powered by generative AI, users can now interact with AI systems in a more dynamic and conversational manner. These new-age chatbots can handle complex queries and generate responses in multiple forms, including text, images, and even videos.
Samsung has integrated Bixby into a wide range of its devices, from smartphones and smartwatches to home appliances. The company views Bixby as a key tool for users to control their devices seamlessly within the Samsung ecosystem. However, Bixby currently lacks the advanced generative AI capabilities that newer AI models like ChatGPT offer.
Executive vice president, Won-joon Choi, emphasized the importance of equipping Bixby with generative AI and large language model (LLM) technology to enhance its capabilities and create a more natural conversation interface. By incorporating generative AI features, Samsung aims to redefine Bixby’s role as a smarter and more intuitive voice assistant that can better support Samsung products across its ecosystem.
While Choi did not provide a specific timeline for when Bixby may receive generative AI features, Samsung is actively working towards implementing this technology. The focus on AI advancement aligns with the growing trend in the tech industry, where companies like Apple are expected to introduce new AI features during their developer conferences. With the ongoing evolution of AI technology, Samsung seeks to stay competitive and deliver innovative solutions to enhance the user experience.
Samsung’s potential integration of generative AI technology into Bixby represents a significant step towards enhancing its voice assistant and staying competitive in the AI landscape. By redefining Bixby’s role and capabilities, Samsung aims to provide users with a more intuitive and conversational AI experience. As the technology continues to evolve, it will be crucial for Samsung to adapt and innovate to meet the changing demands of consumers in the digital age.