In a groundbreaking move, Telegram announced the launch of Telegram Business on March 31. This innovative offering aims to transform the way small businesses interact with their customers by enabling them to convert their regular accounts into powerful business accounts. Whether running an online store or managing a physical storefront, businesses can now leverage the full potential of the messaging app to onboard new customers, provide support, and address queries seamlessly.
Telegram Business comes packed with a host of new features designed to enhance the customer-business relationship. From displaying opening hours and physical location to offering quick replies and automated messages, the platform offers a comprehensive solution for streamlining customer interactions. The introduction of a custom start page allows businesses to make a strong first impression on customers by showcasing pertinent information and branded artwork, setting the stage for meaningful conversations.
One of the most significant aspects of Telegram Business is its accessibility to all users, regardless of their coding skills. Previously, Telegram allowed developers to create bots and mini-apps for businesses, but with this new offering, businesses can easily tap into these powerful features without any technical expertise. This democratization of business tools opens up a world of possibilities for businesses looking to leverage technology to drive growth and efficiency.
Businesses that opt for a Telegram Business account gain access to a range of tools to enhance customer engagement. By displaying relevant information on the chat info page, businesses can keep customers informed about operating hours and physical locations, ensuring seamless offline interactions. Additionally, the ability to set automated messages, quick replies, and away messages enables businesses to deliver a personalized and efficient customer experience.
Telegram Business offers seamless integration with existing business operations by allowing businesses to create links that direct users to the app. This feature not only facilitates easy access to the chat platform but also enables businesses to drive engagement both within Telegram and on external platforms. Furthermore, the inclusion of bots and AI assistants empowers businesses to manage chats, answer queries, and automate tasks, enhancing productivity and customer service.
Telegram Business is available to all Premium users at no additional cost, making it an attractive proposition for businesses looking to unlock the full potential of the messaging platform. By offering a suite of powerful features and tools, Telegram Business promises to revolutionize the way businesses interact with customers, streamline operations, and drive growth in the digital age.