X, a popular social media platform, has recently announced the launch of its Grok AI chatbot in the U.K. for its premium subscribers. This move marks the first introduction of the AI interface in an European country, excluding the E.U. and E.E.A. member nations.
The Grok bot allows users to interact with the system by asking conversational queries and receiving direct answers in-stream. This feature is similar to ChatGPT and reflects a trend in social apps integrating chatbots to leverage the AI technology.
X’s owner, Elon Musk, who was an early investor in OpenAI, the creator of ChatGPT, decided to develop his own AI tool after facing challenges in his association with the project. Musk’s AI tool has access to X’s vast post database, enhancing its real-time accuracy.
The launch of Grok in the U.K. before the E.U. is due to the Brexit scenario, which separated the U.K. from the E.U. jurisdictionally. This move aims to attract U.K. citizens to X’s premium subscription by offering them access to the sassy and witty chatbot designed to provide rebellious responses.
X’s premium subscription has seen limited interest so far, with less than 1% of users opting for it. The introduction of Grok is expected to attract more users to the premium service, especially as the bot evolves and becomes a more compelling feature for paying X users.
The launch of X’s Grok AI chatbot in the U.K. presents an opportunity for the platform to enhance its premium subscription offering and attract more users. With its witty and rebellious characteristics, Grok has the potential to become a significant drawcard for paying X users, driving growth in the platform’s paid audience.