In a recent report by VistaPrint and Wix, it was found that over two-thirds of consumers prefer to discover local businesses through social apps. This indicates the growing importance of social media in the realm of small and medium-sized businesses (SMBs).
The report also highlights a shift towards digital marketing among SMBs, with social media emerging as a key tactic. As shown in the data, social media platforms are now the primary source of information about brands for most people, especially those under the age of 54. This trend underscores the need for SMBs to invest in their social media presence to reach a wider audience.
SMBs are not only increasing their investment in social media but also experimenting with new marketing approaches to align with emerging trends. This willingness to adapt and explore new avenues beyond traditional marketing methods shows the flexibility and innovation within the SMB sector.
The report delves into the reasons why consumers choose SMBs over big brands, citing factors such as product quality, craftsmanship, and the impact on the local community. By highlighting these aspects in their marketing efforts, SMBs can attract more interest and loyalty from consumers.
The insights provided in the report underscore the value of social media for SMBs looking to expand their reach and engage with their target audience. While the sample size of the study may be limited, the trends and preferences highlighted can offer valuable guidance for SMB owners in shaping their promotional strategies.
Social media has become an indispensable tool for SMB discovery and growth. By leveraging the power of social apps and adapting to evolving consumer preferences, SMBs can establish a strong online presence, build customer relationships, and differentiate themselves from larger competitors. The key takeaway from the report is clear: social media is a key player in the success of SMBs in the digital age.