The upcoming Olympics have sparked a wave of excitement, and TikTok is seizing the moment to assist marketers in preparing their Olympic tie-in campaigns. With the release of a new 19-page guide titled “Summer of Sports”, TikTok aims to highlight the opportunities that the grand event presents for brands.
Despite the enthusiasm surrounding the Olympics, TikTok faces certain limitations when it comes to directly referencing the event. The platform is unable to mention terms like “Olympics” or “FIFA World Cup” in its guide due to restrictions imposed by the official rules of each event. Instead, TikTok discreetly refers to the “Summer Games” and “European Football Tournament” in its guidance.
The “Summer of Sports” guide delves into the importance of understanding different communities and their engagement with major events. One key takeaway emphasized in the guide is the significance of brands staying true to their niche while also exploring opportunities to connect with diverse communities to broaden their reach.
The guide showcases various case studies demonstrating how brands have effectively tapped into the excitement surrounding major sporting events. Additionally, it provides an overview of key events based on past Olympics, giving marketers insights into when TikTok users are likely to be most engaged. The guide also offers detailed explanations on how brands can enhance their engagement with sports enthusiasts.
Beyond sports tie-ins, the guide offers valuable recommendations on optimizing TikTok promotions. It includes detailed advice on the best practices for running promotional campaigns on TikTok and provides calendar overviews for optimal campaign activation timing. Marketers can also find specific insights on structuring their approach to effectively connect with sports viewers.
TikTok’s “Summer of Sports” guide serves as a comprehensive resource for marketers looking to leverage the hype surrounding major sporting events. By following the insights and recommendations provided in the guide, brands can enhance their engagement with their target audience and capitalize on the opportunities presented by the Olympics and other similar events.