Snapchat is once again broadening access to its popular A.R. features, this time through a new extension for Skype. With this new feature, Skype users can now apply Snap Lenses within their chat conversations. Snap aims to make chats more personalized and fun for the community of over 80 million monthly active Skype users. Users can choose from a variety of Lenses, such as a glitter beard, disco glasses, or raining hearts, to add some flair to their conversations.
Although there was a previous option to use Snap Lenses via a Chrome extension, not every Skype user may have been using Chrome. The functionality was re-added last month, as Snap continues to expand its Lenses to different platforms. Snap had shut down its Snap Camera app last year, but is now looking to integrate its features with third-party tools to enhance video chat experiences.
The decision to extend Lenses to more platforms is strategic for Snap, as it provides the company with additional exposure. This exposure is likely to attract more users back to the Snapchat app, ultimately driving more engagement and revenue opportunities. Snap’s refocus on its major markets indicates the importance of expanding its reach through partnerships with popular platforms like Skype.
Snapchat plans to add more Lenses to its Skype library in the next few months to align with the latest A.R. trends. By making its A.R. features more accessible across different platforms, Snap aims to stay relevant and engaging for users. The continuous updates and expansion of Snap Lenses demonstrate the company’s commitment to innovation and user experience.
Overall, the integration of Snap Lenses with Skype is a strategic move by Snap to increase exposure and engagement among users. By broadening access to its A.R. features through popular platforms like Skype, Snapchat is positioning itself as a leader in augmented reality experiences. The collaboration between Snapchat and Skype opens up new possibilities for creative and interactive conversations, enhancing the overall user experience on both platforms.