In a groundbreaking collaboration, Picsart and Getty Images have joined forces to introduce a cutting-edge AI image generator. This innovative tool is designed to provide users with a “responsible, commercially-safe” platform for generating images exclusively from Getty Images’ licensed content. By leveraging advanced AI technology, the partnership aims to address long-standing concerns surrounding copyright infringement in AI-generated content.
Picsart’s AI lab is currently in the process of building a custom model from scratch to power the image generator tool. This model will enable paid subscribers on the platform to create images with full commercial rights, ensuring compliance with copyright laws. The collaboration between Picsart and Getty Images signifies a major step towards enhancing the accessibility and legality of AI-generated content in the digital space.
The Picsart/ Getty Images generator tool bears similarities to Adobe’s Firefly AI model, which was initially introduced as a prompt-based image generation tool in Photoshop. While Adobe’s model is also trained on stock images from its own library, some users have raised concerns about the transparency of its training data and methodologies. In contrast, the collaborative project between Picsart and Getty Images emphasizes a more secure and legally compliant approach to AI image generation.
Getty Images has a history of developing commercially-focused AI products, including partnerships with other companies like Bria AI and Runway. The launch of the “Generative AI by Getty Images” tool, trained on its extensive library of licensed images, highlights the company’s commitment to driving innovation in the creative industry. However, the widespread integration of Adobe’s Firefly model across popular apps like Photoshop and Illustrator poses a challenge for Picstart’s upcoming offering to attract users from established platforms.
The partnership between Picsart and Getty Images represents a significant milestone in the evolution of AI image generation technology. By introducing a commercially-safe image generator powered by licensed content, the collaboration aims to revolutionize the way creatives produce and utilize digital visuals. As the project progresses towards its anticipated launch later this year, it will be interesting to observe the impact of this innovative tool on the creative industry and its potential to shape the future of AI-generated content.