LinkedIn has recently announced some exciting updates to its newsletter creation platform, aimed at enhancing the overall user experience. One of the key changes includes an updated reader interface, with a new layout for newsletter displays. The main screen now features the newsletter content on the left, while comments are conveniently placed on the right side. This new layout allows for better engagement by providing readers with easy access to both the discussion and contextual information on one screen. Additionally, readers have the option to sort comments by “Most Relevant” or “Most Recent” using the comment filters.
In addition to the revamped display, LinkedIn has introduced some new newsletter creation elements to enrich the content creation process. One of the notable additions is the ability to embed LinkedIn profiles directly into the text of your newsletter. This feature enables readers to click on the embedded profiles, making it easier to access the references mentioned in the newsletter. The interactive embeds provide a visually appealing way to highlight members and pages within the content.
Furthermore, LinkedIn has introduced “staging links” for newsletters, allowing creators to preview the article’s URL before it is published. This feature gives creators a better idea of how the newsletter will appear to the audience, helping to identify and rectify any errors or presentation issues before publication. Additionally, the integration of Microsoft Designer offers creators the option to use AI image generation tools to create cover images for their newsletter updates. While the generated images may vary in quality, it provides an easy way to include visual elements relevant to the newsletter’s topic.
To further support creators in driving more sign-ups, LinkedIn has updated its newsletter notifications. Subscribers now receive email and in-app notifications each time a newsletter is published, increasing visibility and engagement. Moreover, followers of the creator are encouraged to subscribe, amplifying the reach of the newsletter content. This feature aims to ensure that creators can connect with a broader audience and share their knowledge effectively.
In the past year, newsletters have experienced significant growth on the LinkedIn platform. There has been a 59% increase in the number of people publishing newsletter articles, along with a 47% rise in engagement with newsletters. Currently, there are over 184,000 newsletters being published on the app, highlighting the immense potential for creators to reach a vast audience. While creators may not “own” their audience in the traditional sense, utilizing LinkedIn’s platform can provide the necessary exposure to establish and expand their brand in the newsletter industry.
The new updates introduced by LinkedIn offer creators a range of innovative tools and features to enhance their newsletter creation process. With a focus on improving user experience, these updates aim to increase engagement, visibility, and overall performance of newsletters on the platform. Whether you are an existing creator or considering starting a LinkedIn newsletter, these new options provide valuable resources to elevate your content presentation and reach a wider audience effectively.