In a recent exclusive interview with CNBC, George Zhao, the CEO of Honor, emphasized the critical importance of protecting user data in the age of artificial intelligence. He firmly believes that the transformative power of AI is essentially worthless unless adequate measures are put in place to safeguard sensitive user information. Honor, a Chinese smartphone company, has already integrated various AI functions into their devices, such as text message previews and seamless app integration, but Zhao asserts that all AI operations involving personal data should be limited to the smartphone, a concept known as on-device AI.
While companies like Apple are rolling out personalized AI tools that utilize cloud computing for more complex requests, Honor has chosen to focus on on-device AI processing. Zhao’s stance is clear – data security and user privacy must be the top priority when it comes to AI development. He believes that on-device AI not only enhances consumer empowerment but also ensures that user data stays within the confines of the device, thereby reducing the risk of data breaches or leaks.
Zhao acknowledges the advancements in network-based AI, but he firmly believes that the future of AI lies in on-device processing. By keeping user data local and minimizing reliance on the cloud, Honor aims to provide consumers with a more intimate and personalized AI experience. Zhao points out that the energy consumption and data privacy concerns associated with cloud-based AI pose significant challenges for manufacturers. Striking a balance between AI capabilities, energy efficiency, and data privacy is crucial for the long-term success of AI technology in smartphones.
As Honor continues to push the boundaries of smartphone innovation, their Magic V2 folding phone has garnered widespread acclaim, winning the “Best Smartphone in Asia Award” at the Shanghai MWC. The Magic V2’s sleek design and advanced AI features have set a new standard for smartphone technology. Honor’s commitment to empowering individuals through cutting-edge AI functions is evident in their upcoming release of the Magic V3 in July.
The integration of artificial intelligence into smartphones has the potential to revolutionize the way we interact with technology. However, as George Zhao aptly points out, the protection of user data must be at the forefront of AI development. By prioritizing data security and privacy, companies like Honor are not only ensuring the trust of their users but also shaping the future of AI technology in a responsible and ethical manner.