Snapchat has recently announced a series of exciting new features in anticipation of the 2024 Olympics in Paris. These new elements, such as AR Lenses, official highlights, filters, and more, aim to enhance the user experience and foster a deeper connection with the Games.
One of the key points of focus for Snapchat this time around is to facilitate greater fan connection with the Olympics. By introducing a variety of AR Lenses, Snapchat is aiming to capture the spirit of the Games and bring it to life for users around the world. Partnering with the International Olympic Commission (IOC), Snapchat has developed a range of AR experiences that showcase Olympic data feeds and archival imagery. This initiative is designed to ensure that fans feel connected to the Games, whether they are at home or on the go.
Snapchat’s partnership with the IOC extends beyond the platform itself. The official Olympics app now features links to Snapchat’s AR experiences, creating a seamless connection between the two platforms. This collaboration is especially significant considering that 180 million Snapchatters engage with sports content on the app each month. By leveraging Snapchat’s popular AR features, the Olympics have a unique opportunity to connect with younger audiences and deliver more immersive digital experiences.
In a bid to enhance user engagement, Snapchat has integrated Bitmojis into the Olympic experience. Through a partnership with NBCUniversal, Snapchat has incorporated Team USA athlete Bitmojis into an interactive Opening Ceremony in-app experience. This integration of Bitmojis not only adds a fun and personalized touch to the Games but also aligns with the growing trend of digital depictions in the metaverse. By highlighting Bitmoji characters, Snapchat is providing users with another avenue to engage with the Olympics.
IRL Activations
Snapchat is taking its Olympic engagement a step further by hosting an in-person activation at the Games in partnership with Coca-Cola. The first AR vending machine, located in the athletes’ village and Coca-Cola’s international Food Fest, offers users photo ops, games, prizes, and refreshments, all powered by a custom Snapchat AR mirror. This IRL activation adds a tangible and interactive element to Snapchat’s digital Olympic experience, further enhancing user engagement.
In addition to AR experiences and Bitmoji integrations, Snapchat is also offering a range of highlights and official Games content through partnerships with NBCUniversal and WBD. The platform has added themed stickers to its Olympic options, providing users with additional ways to express their support for the Games. With a large number of Snapchat users expressing interest in sports and the Olympics, these partnerships and content offerings are strategic moves to capitalize on the anticipated high engagement during the event.
As the 2024 Olympics approach, Snapchat is ramping up its efforts to engage users and enhance their experience of the Games. Through innovative AR features, collaborative partnerships, and interactive content offerings, Snapchat is positioning itself as a key platform for Olympic engagement. By providing users with unique and immersive experiences, Snapchat is not only driving engagement but also attracting new audiences to its platform.