The Federal Communications Commission (FCC) has recently introduced a new set of rules that would mandate robocallers to reveal their use of artificial intelligence in phone calls and text messages. This proposal is an extension of the FCC’s existing ban on AI-generated robocalls without prior consent from the recipient. The FCC aims to enforce a requirement for callers to explicitly mention their intention to utilize AI in future communications while seeking consent from individuals.
According to the FCC, an “AI generated call” is defined as any call that employs technology to generate an artificial or pre-recorded voice or text using computational methods such as predictive algorithms and large language models. These calls are considered to pose a higher risk of fraudulent activities and scams, thereby necessitating the need for disclosure to recipients.
The FCC’s proposal includes provisions for exceptions, particularly for individuals with speech and hearing disabilities who utilize AI-generated voice software for communication purposes. However, these calls must not contain any unsolicited advertisements, and recipients should not incur any charges for receiving such calls. The FCC is aiming to strike a balance between enabling accessibility for individuals with disabilities and preventing the misuse of AI technology for fraudulent practices.
This move by the FCC signifies a heightened focus on regulating the use of AI in telecommunications, particularly in the realm of robocalls. By requiring transparent disclosures from robocallers regarding their use of AI, the FCC aims to empower consumers with greater awareness and protection against potential scams and fraudulent activities. It also highlights the evolving landscape of regulatory frameworks in response to advancements in technology and the challenges they pose in maintaining privacy and security for individuals.
The FCC’s proposed rules for robocallers using artificial intelligence signal a proactive approach towards addressing the risks associated with AI-generated communications. By emphasizing transparency and accountability, the FCC seeks to establish a regulatory framework that upholds consumer rights while accommodating legitimate use cases of AI technology. As the telecommunications industry continues to evolve, regulatory measures such as these play a crucial role in shaping the ethical and responsible adoption of AI in communication practices.