Reddit has recently announced an update to its agency partner program, unveiling a new initiative that will provide approved partners with exclusive badges to showcase their expertise. This move comes as part of Reddit’s efforts to expand its advertising opportunities and highlight its evolving ad options to a broader range of brands.
The Official Partner Badging Program is designed for agency partners who have completed Reddit’s training courses and acquired Reddit Ads Formula certifications. This program will allow approved partners to display badges that recognize their expertise in utilizing Reddit ads effectively.
Certified Sales Partners who meet the program requirements will receive a shareable digital badge, while those who meet both requirements will be designated as a “Certified Sales Gold Partner” and featured on Reddit’s official business website. In addition to the badge, certified partners will also receive early access to future Reddit Ads Formula certifications, enhanced customer service, and opportunities to be showcased in Reddit’s outreach initiatives.
This new badging program is just one of Reddit’s many efforts to enhance its ad potential and establish connections with a wider range of potential ad partners. With its rapidly growing user base of 91.2 million daily active users, Reddit has seen a surge in interest from marketers who are looking to explore new advertising opportunities beyond traditional platforms.
Given Reddit’s highly engaged communities, Reddit ads have the potential to deliver significant value for certain brands and campaigns. By offering official badges to certified partners, Reddit aims to raise awareness of its ad options and encourage more brands to consider running campaigns on the platform.
Reddit’s Official Partner Badging Program represents a strategic move by the platform to solidify its position in the advertising industry and attract more partners to explore the diverse advertising opportunities available on Reddit. With its innovative approach and commitment to providing valuable resources to its partners, Reddit is poised to continue its growth as a leading advertising platform in the digital landscape.