Adobe has introduced a new tool called the Firefly Video Model, which is a part of its suite of creative tools. This software is intended to compete in the AI video generation market and is built upon existing Firefly generative AI still image models. Adobe claims that the model is ethically trained and commercially safe, as it only uses data that the company owns or has licensed. However, there have been concerns raised by some Adobe Stock creators who feel that their works are being used in ways they did not anticipate when they agreed to the terms of service for Adobe Stock.
The Firefly Video Model supports text-to-video, image-to-video, and video editing features within the same model. It is capable of generating short video clips of up to 5 seconds in length. Early examples of videos generated by Firefly Video have shown impressive quality and accuracy in adhering to text prompts.
For businesses looking to use AI to create internal training videos or external marketing materials, Adobe’s Firefly Video Model could be a compelling option. Adobe offers indemnification for users, defending them against infringement lawsuits related to the use of its AI models. However, businesses must weigh the benefits of waiting for access to Adobe Firefly Video against the availability of other high-quality AI video generators on the market.
Since its launch, Adobe has integrated Firefly into applications such as Photoshop, Illustrator, and Lightroom. The model has been used to develop new AI features throughout the Creative Cloud software suite, enabling users to perform tasks such as Generative Fill, Generative Remove, and Text-to-Template. Over 12 billion images and vectors have been generated using Firefly, making it one of Adobe’s most widely adopted innovations.
In addition to generating videos from text prompts, Firefly Video offers AI-powered editing tools such as object removal and transition enhancements. The rise of short-form video content has increased the demands on editors and filmmakers to work across multiple disciplines. Firefly Video Model aims to streamline workflows by providing tools for color correction, animation, and visual effects, freeing editors to focus on creativity.
Adobe plans to add new features to Firefly Video, including Generative Extend in Premiere Pro. This function will allow editors to extend video clips, fill gaps in footage, and smooth transitions to match the pacing of audio and other visual elements. The model is part of Adobe’s broader strategy to integrate AI into creative workflows, enabling creators to explore new ideas and enhance their projects with cutting-edge technology.
Despite the impressive capabilities of Adobe’s Firefly Video Model, there are concerns about the ethical use of content uploaded to Adobe Stock and the potential impact on creators. Businesses considering using AI video generation tools must weigh the benefits of Adobe’s commercially safe model against the competition in the market. As Adobe continues to innovate in the AI space, it will be interesting to see how Firefly Video evolves to meet the needs of modern content creators.