The social media landscape is rapidly transforming, driven by external pressures from regulatory organizations and shifting corporate strategies. The rise of artificial intelligence (AI) is also significantly shaping how businesses approach social media marketing. In this dynamic environment, professionals must prioritize continuous learning to adapt and thrive. The year 2025 promises to be a pivotal
Social Media
As the leaves begin to turn and the sound of rustling pumpkins fills the air, Snapchat is poised to resurrect its beloved Halloween-themed series, Phantom House. This revival, confirmed by Marketing Dive, showcases how the platform is harnessing the spirit of the spookiest season to captivate its audience. Brands like Maybelline New York, State Farm,
In the ever-changing realm of digital marketing, brands must continuously innovate to connect with consumers effectively. Recently, Corona, the world-famous Mexican lager owned by Anheuser-Busch InBev, has pivoted from its established long-form video approach to adopting a more modern short-form content strategy. This significant shift came in the context of promoting the Cape Town leg
Snapchat has taken a significant step forward with the introduction of its latest feature, Footsteps, aimed primarily at iOS users. This innovative tool provides a unique way for users to document their journeys by keeping an organized log of the various locations they have visited and shared snaps from, enhancing the overall user experience. By
In the current landscape of social media, Snapchat has undeniably emerged as a pivotal player in the realm of shopping discovery. A recent report from eMarketer highlights that an impressive 85.6% of Snapchat users have made purchases after viewing influencer content within the app. This statistic positions Snapchat as the leading platform for influencer-driven shopping,
The landscape of social media is continually evolving, with platforms like Instagram and Facebook increasingly leaning towards algorithm-defined feeds. Recently, Instagram’s head, Adam Mosseri, addressed users’ desires for a “following only” feed during a Q&A session, revealing insights into why such features are unlikely to materialize soon. This article explores the implications of these shifts,
In a notable enforcement of the European Union’s privacy regulations, Meta, the parent company of Facebook, has been hit with a staggering fine of 91 million euros (approximately $101.5 million) for storing user passwords unprotected. This decision, handed down by Ireland’s Data Protection Commission (DPC), underscores the serious repercussions of data mismanagement in the digital
In a world where artificial intelligence is rapidly evolving, the excitement surrounding its potential applications often overshadows the real essence of social interaction. Recently, platforms like Meta have begun exploring AI bots that mimic the personas of celebrities, leading to a barrage of hype without any significant substance. While the novelty of chatting with an
The evolving landscape of artificial intelligence (AI) necessitates robust frameworks for ethical governance. Recognizing this, Snapchat has taken a significant step by signing the European Union’s (EU) AI Pact, joining the ranks of prominent tech organizations like OpenAI and Google. This voluntary commitment is a precursor to the full implementation of the EU’s forthcoming AI
TikTok, the social media juggernaut known for its short-form videos, has recently announced the upcoming shutdown of its dedicated streaming service, TikTok Music. This decision comes as a result of operational hurdles and a lack of user engagement, sparking a conversation about the viability of new entrants in the ever-competitive music streaming arena. Rather than