TikTok recently introduced a new feature that allows users to share short, text-based “thoughts” on the app. This feature is displayed in a speech bubble type format on the user’s Stories bubble at the top of their inbox. While this may seem like a new and innovative addition to the platform, upon closer inspection, it becomes apparent that TikTok is essentially copying Instagram‘s Notes option, albeit under a different name.
The new text-based feature on TikTok bears a striking resemblance to Instagram’s Notes feature. Users are prompted to add a thought, which is then displayed in their inbox and on their profile image. This lack of originality raises questions about TikTok’s ability to innovate and create unique user experiences. By replicating a feature that has already been successful on another platform, TikTok may be limiting its potential for growth and differentiation in the social media space.
It is no secret that TikTok and Instagram are direct competitors in the social media market. Both platforms cater to a similar audience and offer comparable features. However, by mimicking Instagram’s Notes option, TikTok is further blurring the lines between the two apps. This could lead to a lack of distinction between the platforms and ultimately result in stagnation in terms of user engagement and growth.
While TikTok’s algorithm may be more responsive to user interests compared to Instagram, the introduction of a feature that is essentially a copy of Instagram’s Notes raises concerns about the platform’s long-term viability. With both apps constantly copying each other’s features, users may begin to see them as interchangeable and lose interest in both platforms.
TikTok’s decision to incorporate a text-based feature reminiscent of Instagram’s Notes raises questions about the platform’s commitment to innovation and originality. By emulating a successful feature from a competitor, TikTok may be limiting its potential for growth and differentiation in the social media space. It remains to be seen whether this new feature will be well-received by users or if it will further contribute to the homogenization of social media platforms.