Meta has recently announced an update for Meta Business Suite, also known as “Creator Studio” or “Business Manager,” that allows users to link up to 10 profiles to their account. This new feature enables users to seamlessly switch between profiles when managing their Facebook and Instagram presence. This update eliminates the need to constantly log in and out of different accounts, making it more convenient for users to handle their business Pages.
It is important to note the distinction between Pages and Profiles in this context. While users have always been able to add multiple business Pages under a single business portfolio in Business Suite, this update specifically focuses on adding other profiles that users may have access to. These profiles have their own set of access privileges for different Pages. This means that users can now manage various Facebook and Instagram Pages under different user profiles within the same Meta Business Suite account.
The introduction of this feature suggests that there is a significant number of users managing multiple profiles in the app. This could also indicate that many users maintain multiple profiles, potentially inflating Meta’s user numbers. While managing multiple Pages from multiple profiles may not be a common scenario for all users, those who find themselves in this situation will benefit greatly from the enhanced profile management capabilities offered by Meta Business Suite.
This update may cater to a specific niche of users who are actively managing multiple business and creator Pages across different profiles. If you find yourself constantly switching between profiles to manage various Pages, then you are likely the target audience for this feature. With the ability to connect up to 10 profiles to your Meta Business Suite account, you can streamline your Facebook and Instagram management tasks more efficiently.
Meta’s update for Meta Business Suite provides users with enhanced profile management capabilities, allowing them to connect multiple profiles to their account. This feature simplifies the process of managing business and creator Pages within the platform, making it easier for users with complex management needs. Whether you are a social media manager handling multiple Pages or an individual with various business profiles, this update offers a convenient solution for organizing and managing your online presence effectively.