Instagram is constantly evolving, and one of the latest updates aims to make it easier for creators to establish partnerships with brands. The new “Creator Insights” feature provides a snapshot of account performance over the last 30 days, offering valuable data for both creators and brand accounts.
Creators with access to this feature will now have a “Creator Insights” information link displayed on their profile. Brand accounts can tap on this link to gain insight into key metrics such as follower growth, accounts reached, and accounts engaged. These metrics provide a quick overview of how prominent and active each account has been in the previous 30-day period.
Sharing Data with Brands
Creators have the option to share this information, similar to how they would in Instagram‘s Creator Marketplace. It is likely that the permissions for sharing data in the Creator Marketplace are the same as those used for the “Creator Insights” display. This means that data shared in the marketplace may also be eligible to be shown in the Creator Insights display.
At present, the “Creator Insights” feature is only visible to brand accounts and is available to selected profiles. While the feature is currently limited in availability, it has the potential to facilitate more connections between brands and influencers for potential ad partnerships. Instagram has yet to provide details on the rollout and possible expansion of this display to more users.
The introduction of the “Creator Insights” feature on Instagram offers a valuable tool for creators looking to establish partnerships with brands. By providing a quick overview of account performance metrics, this feature can help creators showcase their influence and engagement to potential brand partners. As Instagram continues to develop tools to support creator-brand collaborations, the platform becomes an even more powerful tool for influencers and marketers alike.