Meta made a significant change earlier this year by removing detailed targeting exclusions as an option for all new campaigns. Despite not making an official announcement until recently, Meta had hinted at this change in May, indicating that a transformative adjustment was on the horizon. This alteration eliminated advertisers’ ability to exclude specific audiences based
Analysis
Groq, a rising star in the field of AI inference technology, recently announced a significant milestone with the successful closure of its Series D funding round. The company managed to secure an impressive $640 million, catapulting its valuation to $2.8 billion. The round was led by BlackRock Private Equity Partners, showcasing the confidence that major
It is essential to address the misleading claims circulating about X, particularly in relation to its success in comparison to other social media platforms. Elon Musk and his supporters have been amplifying reports that X is surpassing Meta’s apps in usage and is labeled as “the number one news app“. However, upon closer inspection, it
The recent setback in the delivery of hydrogen-powered trucks to New Zealand, coupled with the removal of a NZ$100 million government rebate scheme for green hydrogen users, has raised concerns about the viability of transitioning to green hydrogen technology in the country. While the government has invested significantly in promoting green hydrogen, critical voices highlighting
The construction industry is constantly evolving, with a growing emphasis on sustainability and eco-friendly practices. One of the latest innovations in this field is the use of cellulose nanofibrils to enhance 3D-printed concrete technology. A research team at the University of Virginia School of Engineering and Applied Science has made significant strides in exploring the
Driving games have long been seen as a way to have fun and pass the time, but some people believe they can actually teach valuable lessons about driving in the real world. However, as someone who has never learned to drive, I can attest that this is not always the case. The misconception that playing
Publicis Groupe’s recent agreement to acquire Influential, the world’s largest influencer marketing company, for a reported $500 million, has significant implications for the marketing industry. With Influential’s vast network of over 3.5 million creators and Publicis’s access to Epsilon’s consumer insights, the combined entity will be able to offer clients unparalleled access to high-quality digital
One of the key findings from a recent analysis conducted by CreatorIQ in partnership with TikTok is that 55% of TikTok users are more likely to trust brands when they hear about them from creators. This highlights the importance of working with creators on the platform to build credibility and engagement. However, not all creators
The world of particle physics is an intricate and fascinating realm where scientists delve into the depths of subatomic particles to uncover the mysteries of the universe. One of the most ambitious projects in this field is the Large Hadron Collider, situated deep underground beneath the France-Switzerland border. This colossal device accelerates protons to almost
In recent months, the landscape of Silicon Valley’s generative AI sector has seen a significant shift, with startups like Inflection AI and Adept facing challenges due to financial constraints. This has led to founders and key executives quietly leaving these companies to join tech giants like Microsoft and Amazon. While these moves may not be