Innovation

Apple recently issued an apology following backlash from the creative community over a commercial promoting its new iPad Pro. The company’s Vice President of Marketing, Tor Myhren, admitted that they “missed the mark” with the advertisement, which was meant to highlight the product’s creative capabilities. The commercial, titled “Crush!”, showcased various objects such as a
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The recent partnership between Walmart and Disney has opened up new possibilities for advertisers looking to target specific audiences. By leveraging Walmart’s shopping data and combining it with Disney’s Audience Graph tools, advertisers now have the ability to reach customers with more precision. This enhanced data matching process allows advertisers to run more effective campaigns
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Reddit shares experienced a significant boost, surging by 14% in after-hours trading following the release of their quarterly results. Despite reporting a loss per share of $8.19, which was slightly lower than the $8.71 loss projected by LSEG, Reddit’s revenue exceeded expectations. The company reported revenue of $243 million, compared to the anticipated $212.8 million.
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Dark matter remains one of the most mysterious and enigmatic aspects of the universe. Despite decades of research and numerous experiments, scientists have yet to directly detect this elusive substance. The scientific community’s current understanding of dark matter is based on its indirect effects on the motion of stars and galaxies. This leads to the
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Docusign recently made headlines with its acquisition of Lexion, an AI-powered agreement management software provider, for a whopping $165 million. This move is aimed at solidifying Docusign’s presence in the Intelligent Agreement Management (IAM) sector, which the company ventured into just last month. Despite the acquisition, Docusign has assured that Lexion’s products will remain available
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In a recent report by VistaPrint and Wix, it was found that over two-thirds of consumers prefer to discover local businesses through social apps. This indicates the growing importance of social media in the realm of small and medium-sized businesses (SMBs). The report also highlights a shift towards digital marketing among SMBs, with social media
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