Adobe has introduced a new tool called the Firefly Video Model, which is a part of its suite of creative tools. This software is intended to compete in the AI video generation market and is built upon existing Firefly generative AI still image models. Adobe claims that the model is ethically trained and commercially safe,
Marketing
TikTok has recently announced its partnership with the Toronto International Film Festival (TIFF) as the Official Platform Partner for the 2024 event. This collaboration will bring a range of themed activations and promotions to the app, allowing users to engage and celebrate the prestigious film festival in a unique way. Movie buffs and film fanatics
In a groundbreaking study conducted by Lanbo Xu at Northeastern University in Shenyang, China, a new method for dynamic emotion recognition has been introduced. Xu’s research focuses on utilizing a convolutional neural network (CNN) to analyze facial expressions in real time video sequences. This innovation has the potential to significantly enhance various fields such as
Google’s latest update to its Chrome browser has brought about a significant change by embedding its advanced Gemini AI chatbot directly into the address bar. This move signifies a major milestone in the democratization of AI technology, paving the way for a shift towards generative AI responses instead of traditional search queries. By allowing Chrome
With Christmas fast approaching, Google is gearing up for the holiday marketing push by introducing a range of updates for businesses using Google Merchant Center. One of the key updates includes new product trend insights, which will provide valuable information on key shopping search and purchase trends. This feature will highlight what’s currently popular, allowing
A recent ruling by a US judge has labeled Google as a monopoly, signaling that the tech giant has been using its dominant position in the market to solidify its status further. This decision aligns with the European Commission’s approach towards regulating tech giants like Google, Meta, and Amazon. The acknowledgment that companies like Google
Recent reports have surfaced claiming that Google and Meta struck a deal to create and display ads specifically targeted at minor users. The collaboration allegedly involved Google working on a marketing project to develop ads for Meta’s Instagram platform, aiming to reach teenagers. This revelation is particularly concerning as both tech companies have previously stated
E.l.f. has taken a bold step in becoming the first official beauty partner of Hot Girl Walk, a fitness organization aimed at empowering women through movement. In a strategic move to align with this partnership, the cosmetic company released a two-minute video that parodied televised sports competitions, featuring Olympian Gabby Douglas and actor Patrick Warburton
Publicis Groupe’s recent agreement to acquire Influential, the world’s largest influencer marketing company, for a reported $500 million, has significant implications for the marketing industry. With Influential’s vast network of over 3.5 million creators and Publicis’s access to Epsilon’s consumer insights, the combined entity will be able to offer clients unparalleled access to high-quality digital
One of the key findings from a recent analysis conducted by CreatorIQ in partnership with TikTok is that 55% of TikTok users are more likely to trust brands when they hear about them from creators. This highlights the importance of working with creators on the platform to build credibility and engagement. However, not all creators