In today’s fast-paced digital landscape, having a strong TikTok marketing strategy is essential for brands looking to stay ahead of the curve. TikTok, in partnership with Ipsos, has released a new guide that delves into the significance of creative elements in boosting brand reach and resonance. According to the report, brand messages in 2024 need
Marketing
At Meta’s recent “Conversations” business messaging conference in Sao Paulo, a significant announcement caught the attention of attendees. WhatsApp Channels, a feature that allows users to subscribe to topic-based groups for receiving broadcast messages, has reached an impressive milestone of 500 million users. Launched by WhatsApp a year ago, Channels bears a striking resemblance to
Fucksweeper, a captivating game that challenges both the mind and the senses, has been making waves in the gaming community. Unlike traditional games, Fucksweeper is a unique blend of Minesweeper and dating sims, accompanied by a plethora of AI-generated filth that adds a whole new dimension to the gameplay experience. In Fucksweeper, players are tasked
The recent communication strategies from Instagram‘s comms team have been the subject of much debate and confusion within the Instagram community. One of the latest examples of this is the mixed messaging regarding the length of Reels on the platform. While Instagram advised against posting Reels longer than 90 seconds at a creator event, they
Recent reports have revealed that Meta has discovered “likely AI-generated” content being used deceptively on its Facebook and Instagram platforms. This content includes comments applauding Israel’s handling of the war in Gaza, strategically placed below posts from global news organizations and US lawmakers. The accounts responsible for this misleading content posed as Jewish students, African
Google recently confirmed the authenticity of a collection of 2,500 leaked internal documents filled with details about the data the company collects. This confirmation comes after Google had initially refused to comment on the materials. The leaked documents provide insight into the data that Google keeps track of, including information that may be used in
The upcoming Olympics have sparked a wave of excitement, and TikTok is seizing the moment to assist marketers in preparing their Olympic tie-in campaigns. With the release of a new 19-page guide titled “Summer of Sports”, TikTok aims to highlight the opportunities that the grand event presents for brands. Despite the enthusiasm surrounding the Olympics,
The families of the victims of the Uvalde, Texas school shooting have filed a lawsuit against Meta and Activision, the developer of Call of Duty, alleging that they promoted the use of firearms to underage boys. The lawsuit claims that both companies exposed the shooter to weapons, conditioned him to see them as a solution
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