Marketing

AI hardware startups have been facing significant challenges in the market. One example is the startup Humane, which launched a $700 wearable device called the Ai Pin. The company marketed this device as a revolutionary solution that could replace smartphones by leveraging artificial intelligence. However, the product received poor reviews, with WIRED giving it a
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Apple recently issued an apology following backlash from the creative community over a commercial promoting its new iPad Pro. The company’s Vice President of Marketing, Tor Myhren, admitted that they “missed the mark” with the advertisement, which was meant to highlight the product’s creative capabilities. The commercial, titled “Crush!”, showcased various objects such as a
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The recent partnership between Walmart and Disney has opened up new possibilities for advertisers looking to target specific audiences. By leveraging Walmart’s shopping data and combining it with Disney’s Audience Graph tools, advertisers now have the ability to reach customers with more precision. This enhanced data matching process allows advertisers to run more effective campaigns
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In a recent report by VistaPrint and Wix, it was found that over two-thirds of consumers prefer to discover local businesses through social apps. This indicates the growing importance of social media in the realm of small and medium-sized businesses (SMBs). The report also highlights a shift towards digital marketing among SMBs, with social media
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TikTok recently announced a new multi-dimensional licensing agreement with Universal Music Group (U.M.G.), marking a significant step forward for the platform. This joint agreement signifies a new era of strategic collaboration between the two organizations, with a shared commitment to supporting U.M.G.’s artists and songwriters in achieving their creative and commercial potential. By leveraging TikTok‘s
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Google has once again pushed back the deprecation of third-party cookies, citing the need to address concerns raised by the U.K.’s Competition and Markets Authority (CMA). The CMA has expressed worries about the impact this move will have on Google’s competitors and the digital marketing industry as a whole. Despite Google’s efforts to revise its
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