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Publicis Groupe’s recent agreement to acquire Influential, the world’s largest influencer marketing company, for a reported $500 million, has significant implications for the marketing industry. With Influential’s vast network of over 3.5 million creators and Publicis’s access to Epsilon’s consumer insights, the combined entity will be able to offer clients unparalleled access to high-quality digital
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The world of artificial intelligence (AI) has undergone a significant paradigm shift, moving from a background technology to a frontstage disruptor. The current phase of generative AI, known as Gen AI, is already seeing widespread adoption by consumers and organizations alike. This new wave of AI has the potential to completely revolutionize the way businesses
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Cybercrime gangs have been hit hard this year by global police operations, resulting in some prominent groups, such as LockBit, being taken down. LockBit was known for developing malicious software that allowed criminals to execute ransomware attacks, causing chaos for governments, businesses, and public services. Victims have paid substantial amounts in untraceable cryptocurrencies to these
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Recently, Amazon Kindle users encountered a frustrating outage that prevented them from downloading both new and previously purchased books to their e-readers. The problem was widely reported on Amazon’s support forums and Reddit, causing a lot of inconvenience for avid readers. However, according to Amazon devices spokesperson Jackie Burke, the issue has been resolved. In
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