The recent partnership between Walmart and Disney has opened up new possibilities for advertisers looking to target specific audiences. By leveraging Walmart’s shopping data and combining it with Disney’s Audience Graph tools, advertisers now have the ability to reach customers with more precision. This enhanced data matching process allows advertisers to run more effective campaigns
TikTok
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TikTok recently announced a new multi-dimensional licensing agreement with Universal Music Group (U.M.G.), marking a significant step forward for the platform. This joint agreement signifies a new era of strategic collaboration between the two organizations, with a shared commitment to supporting U.M.G.’s artists and songwriters in achieving their creative and commercial potential. By leveraging TikTok’s