TikTok, one of the leading social media platforms globally, has released its latest report detailing audience engagement and staffing figures for the European Union (EU). This report, which covers the six-month period from January to June 2024, acts as an insightful snapshot into TikTok’s moderation processes, user growth trends, and its efforts to ensure a
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In a strategic shift aimed at enhancing educational engagement, TikTok recently announced the broadening of its STEM (Science, Technology, Engineering, and Mathematics) feed to encompass all users in the United States, United Kingdom, and Ireland. Initially launched for an audience of teens in March 2022, the STEM feed served as a niche channel catering specifically
The recent decision from the European Commission regarding Elon Musk’s platform, X, has stirred diverse opinions, none of which paint a unanimous picture of success. While on the surface it may seem advantageous for X to avoid the stringent regulations under the EU’s Digital Markets Act (DMA), the underlying implications raise questions about the platform’s
In the fast-evolving landscape of digital marketing, platforms constantly seek innovative ways to enhance advertiser engagement. TikTok is at the forefront of this trend with the introduction of several automated advertising solutions designed to streamline the advertising experience. As advertisers gear up for the upcoming holiday season, TikTok’s latest features could reshape the way brands
The social media landscape is rapidly transforming, driven by external pressures from regulatory organizations and shifting corporate strategies. The rise of artificial intelligence (AI) is also significantly shaping how businesses approach social media marketing. In this dynamic environment, professionals must prioritize continuous learning to adapt and thrive. The year 2025 promises to be a pivotal
The rise of generative artificial intelligence (AI) has sparked a heated debate, primarily focused on its transformative capabilities and the ethical quandaries it introduces. While much attention is given to its impressive features, it is essential to critically analyze the implications of its use, especially how it influences creativity and societal norms. The dichotomy between
In the ever-changing realm of digital marketing, brands must continuously innovate to connect with consumers effectively. Recently, Corona, the world-famous Mexican lager owned by Anheuser-Busch InBev, has pivoted from its established long-form video approach to adopting a more modern short-form content strategy. This significant shift came in the context of promoting the Cape Town leg
In the current landscape of social media, Snapchat has undeniably emerged as a pivotal player in the realm of shopping discovery. A recent report from eMarketer highlights that an impressive 85.6% of Snapchat users have made purchases after viewing influencer content within the app. This statistic positions Snapchat as the leading platform for influencer-driven shopping,
The landscape of social media is continually evolving, with platforms like Instagram and Facebook increasingly leaning towards algorithm-defined feeds. Recently, Instagram’s head, Adam Mosseri, addressed users’ desires for a “following only” feed during a Q&A session, revealing insights into why such features are unlikely to materialize soon. This article explores the implications of these shifts,
TikTok, the social media juggernaut known for its short-form videos, has recently announced the upcoming shutdown of its dedicated streaming service, TikTok Music. This decision comes as a result of operational hurdles and a lack of user engagement, sparking a conversation about the viability of new entrants in the ever-competitive music streaming arena. Rather than