TikTok, the popular video-sharing app, has recently introduced new features to its direct messaging (DM) platform in an attempt to enhance user engagement. With the rise of DMs as a key communication tool on social media platforms like Instagram, TikTok is hoping to capitalize on this trend by adding stickers and group chat options to
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The United States government has taken legal action against TikTok, alleging that the popular video-sharing app violated children’s privacy by collecting personal data without parental consent. The Department of Justice and Federal Trade Commission filed a civil lawsuit claiming that TikTok broke the Children’s Online Privacy Protection Act (COPPA) by allowing children under the age
The rapid development of artificial intelligence (AI) has sparked numerous discussions about its implications, but one crucial aspect that often gets overlooked is its impact on the environment. The increasing demand for AI tools has led to the construction of data centers filled with power-hungry GPUs, raising concerns about the energy consumption and its contribution
E.l.f. has taken a bold step in becoming the first official beauty partner of Hot Girl Walk, a fitness organization aimed at empowering women through movement. In a strategic move to align with this partnership, the cosmetic company released a two-minute video that parodied televised sports competitions, featuring Olympian Gabby Douglas and actor Patrick Warburton
One of the key findings from a recent analysis conducted by CreatorIQ in partnership with TikTok is that 55% of TikTok users are more likely to trust brands when they hear about them from creators. This highlights the importance of working with creators on the platform to build credibility and engagement. However, not all creators
How many times have you found yourself in the familiar position of settling onto the couch after a long day, ready to relax and watch something entertaining, only to get lost in the endless scroll of streaming platforms? The struggle to find the perfect show or movie to watch is a common annoyance in the
In a recent report by the Mozilla Foundation and AI Forensics, it was discovered that TikTok‘s Lite version, designed for users in low-income markets, lacks crucial trust and safety measures found in the full version of the app. This includes the absence of labels for AI-generated content, as well as other safeguards that help users
X is making strides to boost its attractiveness to advertisers leading up to the Olympics. The app has become a hub for sports discussions, especially during major international tournaments. Despite stagnant user growth post-Elon Musk’s acquisition, X continues to be a pivotal platform for engaging sports communities in real-time conversations. While Twitter has faded in
In recent times, technology companies such as Meta, OpenAI, and Bloomberg have found themselves embroiled in legal battles over the practice of data scraping and content generation using AI. The core argument put forth by these defendants is that their actions fall under the umbrella of fair use. However, the lawsuits filed against them by
TikTok recently announced some significant changes to its ad targeting options for teens in the app. Advertisers are no longer able to reach teens in the U.S. using personalized targeting and campaign selections. This move is aimed at protecting teen user data from being exploited by advertisers, ensuring that their thinking is not influenced by