In the latest report from Tubular Labs, it is evident that there has been a noticeable shift in the length of video content being uploaded on major social media platforms such as YouTube and TikTok. While short video clips have been dominant in the past, there has been a significant increase in longer versions of these clips. The data shows that on YouTube, videos over 30 seconds in length have seen a 39% increase, signaling a potential change in user engagement preferences. This trend is also reflected on TikTok, where videos between 1 and 2 minutes are gaining traction, showcasing a shift towards longer-form content on the platform.
It seems that users are now favoring more engaging narratives that can be established in longer videos, as opposed to the traditional super short clips that were previously popular. This change in content length could have implications for content creators and brands alike, as they may need to adjust their strategies to cater to this shifting trend in user behavior.
Rising Trends and Niches on TikTok
Tubular Labs’ report also sheds light on the emerging trends and niches on TikTok, with some unexpected categories gaining popularity on the platform. While categories like “Beauty” and “Music” are to be expected, the rise of “Business and Finance” content is surprising. Trends in this category include topics such as “Home ownership at a young age”, “Viral finance tips“, “Financial services for entrepreneurs”, and “Latino business success”. This presents a unique opportunity for businesses operating in these sectors to explore the potential of TikTok as a platform for reaching a new audience.
It is important for content creators and marketers to stay informed about these niche trends on social media platforms, as they can provide valuable insights into what content resonates with audiences and how to tailor strategies accordingly.
Key Trends Across Major Social Video Apps
The report also highlights some key trends across major social video apps, with Instagram seeing a rise in engagement due to Meta’s efforts to incorporate more AI recommended content into user feeds. This shift towards AI recommendations has influenced the type of content users see on the platform, with 50% of content now being delivered through these recommendations rather than from the profiles users follow. This trend underscores the importance of algorithms in shaping user experiences on social media platforms.
Additionally, the report notes a significant increase in video uploads on Facebook, despite a decline in overall posting activity on the platform in recent years. The rise of Reels on Instagram may have contributed to this uptick in video uploads, as creators look for new ways to share their content. Alternatively, the potential ban of TikTok in the U.S. may have prompted creators to repost their content on Facebook, leading to an increase in video uploads on the platform.
The landscape of social media video trends is constantly evolving, and it is crucial for content creators and marketers to stay informed about these changes to optimize their strategies and maximize engagement. By staying ahead of the curve and adapting to emerging trends, brands can effectively connect with their audiences and drive success in an ever-changing digital landscape.