Embracer Group, a gaming giant with rights to popular franchises like The Lord of the Rings and Tomb Raider, has recently outlined its strategy for incorporating artificial intelligence into game development. The company’s annual report sheds light on its “Group AI Policy” and how it aims to utilize AI to enhance gaming experiences while empowering its employees.
According to the annual report, Embracer Group sees AI as a tool to significantly improve game development processes. By implementing AI, the company believes it can increase resource efficiency, incorporate intelligent behaviors, personalize gameplay experiences, and optimize overall player experiences. AI has the potential to create more engaging and immersive games that cater to each player’s unique preferences and provide dynamic, personalized content.
Despite the potential benefits of AI, developers within the industry have expressed concerns about the technology’s impact on their roles. Embracer Group, however, reassures its employees that AI is meant to empower them rather than replace them. Tomas Hedman, the company’s head of privacy and AI governance, emphasizes that the goal is to augment human capabilities with AI tools, not to eliminate human involvement in game development processes.
Hedman further emphasizes that AI can democratize game development by making coding more accessible to a broader group of developers. By lowering the barrier to entry, AI can enable more individuals to participate in game creation and innovation. Embracer Group’s commitment to a “human-centric approach” underscores its belief in using AI as a means to enhance human creativity and productivity in the gaming industry.
While acknowledging the risks associated with AI implementation, Embracer Group views adopting AI as essential for maintaining competitiveness in the market. The company identifies “non-implementation of AI” as a major risk that could result in falling behind competitors. Embracer believes that leveraging AI technology is crucial for staying ahead and delivering cutting-edge gaming experiences to consumers.
Embracer Group’s approach to AI in game development highlights the company’s commitment to using technology to empower its employees and enhance gaming experiences. By embracing AI while prioritizing a human-centric approach, Embracer aims to stay competitive in the ever-evolving gaming industry. As AI continues to shape the future of game development, companies like Embracer Group are paving the way for innovation and creativity in the digital entertainment landscape.