One of the key findings from a recent analysis conducted by CreatorIQ in partnership with TikTok is that 55% of TikTok users are more likely to trust brands when they hear about them from creators. This highlights the importance of working with creators on the platform to build credibility and engagement. However, not all creators are equal in terms of their impact. CreatorIQ suggests that brands should focus on establishing long-term partnerships with creators who align with their brand message consistently over time. Research shows that consumers are more likely to buy a product when a creator continually shares their experiences with the brand, making a longer-term agreement the preferred approach.
Maximizing Engagement Rates
Another key consideration highlighted in the report is the importance of engagement rates in maximizing brand messaging on TikTok. Brands should focus on creating content that resonates with their audience and drives high levels of engagement. The report also reveals that beauty and fashion brands are the most popular verticals on the app, based on Earned Media Value (EMV). Given the cultural capital of TikTok, it is not surprising that beauty and fashion brands are leading the way in terms of brand benefit on the platform. For businesses in these sectors, TikTok should be a key component of their marketing strategy, especially as they look to capitalize on holiday marketing opportunities.
Learning from the Top 100 Brands
CreatorIQ’s report also includes a list of the top 100 brands on TikTok, based on EMV. These brands offer valuable insights and inspiration for businesses looking to enhance their presence on the platform. By studying how these leading brands are leveraging TikTok clips and engaging with their audience, businesses can gain valuable pointers and strategies for their own TikTok marketing efforts.
The analysis conducted by CreatorIQ offers valuable insights for brands looking to elevate their TikTok marketing strategy. By focusing on establishing trust through creators, maximizing engagement rates, and learning from the top brands on the platform, businesses can create a more effective and impactful presence on TikTok. As the app continues to grow in popularity and influence, now is the time for brands to invest in their TikTok marketing efforts and take advantage of the unique opportunities the platform offers for brand engagement and growth.